Infographics ទីផ្សារទីផ្សារទូរស័ព្ទនិងថេប្លេត

តើមានអ្វីដំណើរការនៅក្នុងការផ្សព្វផ្សាយតាមប្រព័ន្ធផ្សព្វផ្សាយចល័ត?

Mobile growth is unrelenting and indisputable. However, within the realm of យុទ្ធសាស្រ្តទីផ្សារតាមទូរស័ព្ទចល័ត, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising.

នេះ infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand and click-through rates, an in-depth look at ad feature performance for mobile rich media campaigns.

Highlights of the sampling:

  • Among ad formats, more than 2/3 (67 percent) were expandable animated banners, making it the most popular ad format. The remaining 1/3 of the ads were split between interstitials (21 percent) and animated banners (12 percent)
  • Interestingly, there were more iOS (55 percent) ads than Android (45 percent) but Android adoption continues to rise and Celtra expects that these numbers will shift in the coming months.
  • Engagement rates for mobile rich media ads average in the double-digits (12.8 percent) with video and gaming experiences being the most engaging.
  • Gaming experiences
    are highly effective for entertainment with (16.6 percent) of users responding to a gaming element.
  • អ្នកប្រើគឺ engaging with social media through mobile ads and sharing branded content. (8.7 percent) share on Facebook and (12.6 percent) Tweet. In addition, brands are increasingly integrating newer social media services such as Instagram, foursquare and Pinterest.
  • Direct response features are present in most ads. A click to an external service, such as app store, or website is almost always included in an ad.

celtra mobile infographic

អាដាមតូច

អាដាមតូចគឺជានាយកប្រតិបត្តិនៃ ភ្នាក់ងារសាយសសដែលជាវេទិកាទីផ្សារអចលនទ្រព្យដែលមានលក្ខណៈពិសេសពេញលេញនិងស្វ័យប្រវត្ដិរួមបញ្ចូលជាមួយអ៊ីម៉ែលផ្ទាល់សារ SMS សារទូរស័ព្ទចល័តប្រព័ន្ធផ្សព្វផ្សាយសង្គម CRM និង MLS ។

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