Zoomerang surveyed decision-makers in U.S. businesses with less than XNUMX employees as well as consumers to understand their use of social media, particularly Facebook as a means to interact. A Zoomerang online survey was used to collect and analyze the data and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, XNUMX. In total, XNUMX small and medium-sized business (SMB) decision makers and XNUMX consumers completed the survey providing insight into their social media use, Facebook preferences and how each segment uses these tools to interact for business purposes.
The objective: obtain a deeper view of how small to mid-sized businesses (SMBs) and consumers are using social media tools to interact for business purposes.
The results were so fascinating that I asked our sponsor, ហ្សូមេន, if we could put the results into an Infographic for them? The loved the idea and we've now developed another fantastic infographic! It's really fascinating to compare the the responses of consumers to SMB decision-makers. It shares a lot of insight into the gaps between how businesses view social media and consumers' expectations on how they'd like businesses to participate!
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